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Staff Reviews


Business section books are not my usual genre, but this one is clever, witty and full of fun ideas and interesting insights.  Fun for everyone who shops!

— Jody

Description


Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture-full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

- The latest trends in online retail-what retailers are doing right and what they're doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

- A guided tour of the most innovative stores, malls, and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide-it offers advice on how to keep your changing customers and entice new and eager ones.

Product Details
ISBN: 9781441789396
ISBN-10: 1441789391
Publisher: Blackstone Audiobooks
Publication Date: June 1st, 2011
Language: English